Akshay Kumar: Not Just Films, These Businesses Also Contribute To Akshay Kumar’s $48.5 Million Fortune

Robert H Tambunan

Akshay Kumar: Not Just Films, These Businesses Also Contribute To Akshay Kumar’s $48.5 Million Fortune | The Economic Times Updated: 09 Sep 2021, 01:03 PM IST Akshay Kumar, known as the ‘Khiladi’ of Bollywood, knows a thing or two not just about the business of films, giving one superhit after […]

Akshay Kumar: Not Just Films, These Businesses Also Contribute To Akshay Kumar’s $48.5 Million Fortune | The Economic Times

Akshay Kumar, known as the ‘Khiladi’ of Bollywood, knows a thing or two not just about the business of films, giving one superhit after another, but also about the art of business.

The ‘Bell Bottom’ star, who turns 54 today, has a fortune pegged at $48.5 million, as per Forbes. He was the only Indian actor to find a spot on the magazine’s highest-paid actors in the world list in 2020, led by Dwayne Johnson. Kumar stood at the 6th spot ahead of celebrities like Will Smith and Jackie Chan. He also found a spot on the publication’s highest-paid celebrities list, where the only Indian ahead of him was Indian skipper Virat Kohli.

According to media reports, Kumar – who is Bollywood’s highest-paid star – charges over Rs 120 crore for a film, but despite that, a major source of his income comes from (his over 36) brand endorsements.

It’s not just what the star does in front of the screen (he is also gearing up for his first digital show ‘The End’ for Amazon Prime) that adds to the bank, but also Kumar’s various business investments. Here’s a look at where the actor chooses to invest his money.

Agencies

Production 101
Akshay Kumar got in to business with two of the most important women in his life in 2008. Joining hands with his mother, Aruna, and wife Twinkle Khanna, the actor launched Hari Om Productions, named after his father.

The actor lost his mother a day before his birthday. She had been admitted to the ICU at Mumbai’s Hiranandani hospital, earlier this week.

The production house has bankrolled over 15 movies, several of which see Kumar as the leading man. ‘Singh Is Kinng’, ‘Patiala House’, ‘Airlift’, ‘Rustom’ and ‘Padman’ are among the movies backed by the banner.

Agencies

Fitness First
Akshay Kumar’s love for sports is well-known. The actor is a vocal activist for the importance of sports and fitness.

In 2014, the star converted this passion into business, investing in the Khalsa Warriors team in the World Kabaddi League.

Three years later, in 2017, Kumar joined hands with the Future Group to own a stake in Kolkata-based Pro-Kabaddi League franchise Bengal Warrior.

Agencies

Startup Love
In 2019, Akshay Kumar invested an undisclosed amount in GOQii, as part of the home-grown wearable devices maker’s Series-C funding round.

The actor is also the brand ambassador for the fitness technology venture.

At the time of the investment, Vishal Gondal, chief executive of GOQii, had told ET that Kumar had come on board as an investor and strategic advisor.

Agencies

The Social Network
Akshay Kumar joined hands with actor Rana Daggubati in the pandemic to launch a celebrity and influencer-driven marketplace, Socialswag, in December 2020.

According to its website, Socialswag is a new age platform that will enable consumers to connect with – celebrities, influencers, bloggers and other inspirational individuals, through personal interactions and learning forums.

The app enables interactions in multiple ways including masterclasses, live-chats, shout-outs, and virtual selfies.

From culinary skills by chef Vicky Ratnani and business lessons by Ola founder Bhavish Aggarwal to make-up classes by celebrity artist Namrata Soni and mastering a winning mindset class by Olympic gold medallist Abhinav Bindra, the app is aiming to cover a vast range of diverse topics.

Agencies

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